The Context No site. Premium work. Missing credibility layer.
D Tulip Couture had no website. Their work was premium, but their digital presence did not exist. They needed a high-end portfolio site that could win trust instantly and help clients visualize what is possible.
The Problem
No digital credibility layer
Work existed, but not structured for browsing
Potential clients needed inspiration without overwhelm
Enquiries needed to be frictionless
Our Approach
Conversion Engineering
We reduced enquiry friction by routing users to Instagram DM with a copied enquiry message, while setting up domain and hosting to launch cleanly.
UX Hierarchy
Homepage equals curated highlights. Gallery equals deep browsing. Zero confusion.
Brand to Digital Translation
We designed the site to feel like couture: refined, tactile, editorial.
IA Snapshot
Home
Featured Work Curated Highlights
Services
Reviews
About
Enquiry
Gallery
Full Portfolio
Filterable, Lightbox-enabled
Wireframes
Desktop Wireframe
Mobile Wireframe
Visual System
D Tulip Palette Notes
Cream and ivory base to let garments dominate. Gold accents used sparingly to signal luxury. Serif plus clean sans for heritage and modern.
Cream
Ivory
Gold
Typography | Display Serif
D Tulip Couture
Typography | Body Sans
Elegant, fast-scanning body copy for effortless browsing.
Key UX Moves
Featured Work on Home (6 to 9 best pieces)
Full Gallery page for deeper browsing
Hero reel-format video to showcase work in motion and engage prospects early
Masonry grid for mixed portrait and landscape work
Hover micro-interactions (subtle zoom)
Lightbox for detail inspection (embroidery needs closeness)
